Aadi, the tamil month, is celebrated as a festival season because it is believed that in this month, ‘Surya Bhagavan’ (The Sun God) changes his direction from north to south. This changeover is celebrated as a festival. The 18th day of this month is celebrated as ‘Aadi Perukku’ or ‘Pathinettam Perukku’ in South India, in particular Tamil Nadu. This used to coincide with the heavy rainfall before the 18th day and thereby heavy water flowing rivers/lakes. Deities perform rituals to pay tribute to water’s life-sustaining qualities. Just like any other festival in India, new dresses are part of it.
Marketing in India is through fancy (and of course fooling everyone) offers. If you ask the Marketing guys (not the one whom we call professionals who work for some corporate, but shopkeeper type people) come up with list of tricks to use on April fool day, we will have at least a billion of those from just 100 of these guys. They are very smart on that.
In any Thallupdai, you will see the tags like ‘Up to 50% off’. They would actually highlight 50% but in reality, the word ‘Up to’ should be highlighted. You will hardly find any good items on Thallupdai. Most of the items on Thallupdai are either priced higher & then slashed down or they are supposed to find a place in garbage but are set to find somebody’s Wardrobe.
Few years back, it was just the Garment industry that had Thallupdai and now everything under the sky is on Aadi Thallupdai. You get Thallupadi on jewellery (I agree people do purchase jewels during festival season), two wheelers, cars, computers, laptops, household items, cell phones, SIM cards, credit cards, bank accounts, etc. People queue up in these shops to spend a lot of money and get things that they like.
You might become inquisitive and raise your eyebrows in confusion when you ask some of these questions like 1) what in the world are computers doing with Aadi? 2) Why banks are providing credit cards or bank accounts as offer?
For all you know, you are not required to be surprised. I imagine an HR interview for a post in Pooram Consultancy Services Ltd., conducted by Sam (Samanthamurthy) and interviewee being Matt (Mathiazhagan) the following might happen….
Sam: Welcome Matt. Please take you seat.
Matt: Thank you.
Sam: Can you tell me about your experience and current role?
Matt: By the end of this Aadi Perukku, I am completing 3 years. I am currently with Pachai Amman Technologies, performing the role of a Module lead for Temple Management System (TMS). The client is Maakaali Temple, Pillai Chathiram, near Sriperumbattur. The system is based on JWMS (Java Worshiping Management Services).
Sam: That’s sounds great. Anyways, you are here because you cleared our technical interview. We are considering mapping you for the role of a Module Lead.
Matt: Ooh. That’s good news. Thanks for the information.
Sam: What is your expectation in terms of Compensation?
Matt: Currently, my compensation is around 3.5L p.a. I am expecting around 4.5L. I heard your organization has a special Aadi offer.
Sam: Yes, we have great offers at this point.
1) Up to 50% hike
2) ‘Apply one Take two’ Leave
3) 5% – 50% time-off from project work
4) No profession tax and travel expense (in line with no making and wastages), etc.
Matt: Sounds interesting. Elaborate on Up to 50% hike offer.
Sam: This is only on Team Member role for 3+ yrs candidate. The actual salary is 2.5L + one would get up to 50% hike on the second month itself.
Matt: (Calculates that it is just 3.25L and he is currently getting 3.5L) What about ‘Apply one Take two’ leave?
Sam: It is on only some project. If you apply leave for Friday, you can take leave on Saturday also.
Matt: But all Saturdays are holidays, right?
Sam: Not on these projects
Matt: What about 5-50% time-off from project work?
Sam: This is an excellent offer. You can avail this offer and just needs to work for 4 to less than 8hrs a day for the project. The rest of the time, you will be given some additional responsibilities like gathering metrics etc.
Matt: What about the last offer ‘No professional tax and travel expense’?
Sam: This is also an excellent offer. As mentioned above, the company will assume the expenses on behalf of those employees who opt to get their salaries once in a year without interest.
The discussion continues….
These Aadi thallupadi or any thallupadi, is all eye wash. I am not sure when Indians will understand this. We are making huge purchases wasting money on worthless items.
My friend asked me about the offers on Cars. Just think about it and you will have your answer. The dealers are saying that once the car is booked with full payment, it will take few weeks (or sometimes months) before you get the delivery. The dealers use the money paid in advance to earn interest. Also the offers on good cars are negligible while the ones with good offers are always models that the manufacturers considering retiring. There is catch everywhere.
Ofcourse, considering the volume of sales, they will be able to provide a marginal amount as offer, but definitely not 50%.
Let us not let these marketing people make a fool of us.